BBC videos to appear on MySpaceTV

The BBC, which is already successfully syndicating content on YouTube and Bebo, has now signed a deal with MySpace, the second most popular video-sharing website after YouTube.

“This partnership continues our strategy of putting BBC content right at the heart of where audiences spend their time and watch video online,” Simon Danker, the director of digital media at BBC Worldwide, said in a statement ¹.

An article at guardian.co.uk states that the videos will be no more than two minutes and will include clips from shows such as Doctor Who, Robin Hood and Top Gear. This content will be made available to the 27 international territories served by MySpaceTV, around six months after airing on the BBC’s UK public service channels ².

The BBC and MySpace will share advertising revenue.

For more information:

• Growing Online, BBC Is to Join With MySpace, The New York Times
• BBC Worldwide signs MySpace deal, Guardian News
• BBC Gets in Bed with MySpace, BusinessWeek
• MySpace, BBC Reach Global Video Deal, The Associated Press
• BBC’s Dr. Who Transports to MySpace, RedHerring
• MySpace and BBC - friend or foe?, bbc.co.uk

REFERENCES

1. 1. Stelter, Brian. Growing Online, BBC Is to Join With MySpace, The New York Times, January 24 2008, Retrieved on January 24 2008.
2. 2. Sweney, Mark. BBC Worldwide signs MySpace deal, Guardian News, January 24 2008, Retrieved on January 24 2008.